Sodexo Portugal and Sr. Jorge
As was the initial scenario and the main challenge launched for Sr. Jorge?
Sodexo is a world leader in quality of life services and the promotion of social benefits between companies and their respective teams.
In Portugal, they have been operating in the market since 2015, with the challenge of attracting more and more companies and employees to their main successful product: Sodexo Meal Pass.
Knowing the challenges of docking and structuring itself in a new market, Sodexo and its Marketing team chose, after a competition, Sr. Jorge to pioneer the brand's digital presence and boost B2B prospecting in Portugal.
Goals
What were the campaign challenges?
The advertiser had two major challenges: one aimed at prospecting new companies for the “Sodexo Meal Pass” product and the other for Branding.
- Prospecting: Qualified leads above 50% qualification
- Branding: With content on the brand's social networks, targeted at its stakeholders.
The strategy
What strategies were implemented?
To achieve these goals, Mr. Jorge worked on creating a strategic plan 100% focused on online media and keeping in mind the two main challenges. The opportunities on each platform were studied, considering the scenario in Portugal, and then we started with the campaigns on the Google Ads and Meta Ads platforms, each with its budgetary priority and campaign objectives.
The main differential was the understanding of the targets and the alignment with Sodexo's marketing. We prioritize Meta Ads to work with Branding and Awareness of the brand, while Google Ads we run Search campaigns, focusing on prospecting new potential customers.
Results
After advertising cycles and campaign optimizations for more than 12 months, we accumulated excellent results throughout 2022. Through the strategy implemented by Mr. George, we generate:
- An impact of more than 1,800,000 ad views
- More than 500 leads with B2B profile captured
- 320 business opportunities
- More than 6 million euros in negotiation
In return on investment, we achieved an annual accrual of 1,882.12% in 2022!
All these fruits were planted and harvested from a joint effort between the team of Sr. Jorge, Sodexo PT's marketing and sales team, in a partnership
100% integrated and focused on results.
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